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Do It Yourself

Nintendo warms up to future idea of users creating game content.


The era where developers create the game content that players paid for is coming to a close, according to Nintendo of America’s executive Reginald Fils-Aime, and it’s high time the players started making the content themselves.

Labelling developer-generated content as ‘passive entertainment’, Fils-Aime tells attendees at the New York-based BMO Interactive Entertainment conference that gamers should play a more active role, as reported by GamesIndustry.

“If you’re in the entertainment business, any kind of entertainment, this is the game changer because no longer is entertainment a one-way street of content created for audiences that just sit back and absorb it.”

“We believe that building foundations where players’s creativity is harnessed and the results are shared is becoming increasingly important.”

He specifies that active entertainment is where the action is.

One of the major problems with allowing user-generated content, of course, is how best to handle the instinctive copyright-infringing tributes that users love to create. Only recently, LittleBigPlanet has shown this to be a somewhat contentious issue. Perhaps Nintendo can come up with a solution less primitive than outright deletion of its loving fans’s harmless creations.

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